We’re starting to move away from both the brash neons of the late 2010s and the putty colors of the early 2020s, and enter a much more interesting and chic era for colour in graphic design. Look to classic sans serif fonts in the Swiss school tradition such as Neue Haas Grotesk and Univers, or take a quirkier sans for a spin such as Ginto or Everett.ĪBC Ginto geometric humanist sans serif typeface by ABC Dinamo.Įverett sans serif typeface by Nolan Paparelli. As more brands tune into the need for digital output to be fully accessible, we can expect sans serifs to take on a more dominant role online. Sans serifs not only curate a clean, minimalist style for branding, packaging and other print designs, but they also improve legibility and accessibility on apps and websites. Serif logos are beginning to reach saturation point, which is why designers are starting to find freshness in geometric sans or grotesque Swiss-style typefaces (or indeed, a more evolved version of the serif, see Flared Fonts, below). Mother London’s surrealist-tinted ‘The Wonderful Everyday’ campaigns for IKEA use photography and photographic digital collages as a central theme across print, TV and digital.Īfter years of serif dominance the tide is beginning to turn back towards trusty sans serif typefaces, beloved by graphic designers, minimalists and accessibility-conscious web designers. The PayPal brand refresh by Gretel places an emphasis on human-centric photography in interaction with the brand’s logo. Think of IKEA’s longstanding ‘The Wonderful Everyday’ campaign (masterminded by Mother London), and take this kooky, human-centric approach into static ads or video socials. It’s not all gloom for illustration however, with more brands expected to blend illustrations and 3D graphics into photographic settings, creating a surreal or playful result. In 2023 branding trends will steer towards photography as a more tangible and immediate medium than illustration, and one that translates seamlessly to motion video for ad campaigns and social media. A case in point is PayPal’s choice to refresh their branding with a ‘people first’ photo-centric set of campaign imagery devised by New York-based studio Gretel. Illustration has enjoyed a huge resurgence in recent years, but in the branding sector it faces stiff competition from photography, which will be used to give brand identities an immersive and human quality in 2023. UNLIMITED DOWNLOADS: 50 Million+ Fonts & Design Assets DOWNLOAD NOWīrand identity refresh for CNET by COLLINS. Packaging design for KEW 3101 Coffee by LHCK 乐享澄果. We love the blink-and-you’d-miss-it wartime aesthetic of the KEW 3101 Coffee packaging, see below, and the clever nod to 1970s journalism with CNET’s rebrand, undertaken with contextual care by design studio Collins and the resulting website being a blend of vintage-influenced illustration and contemporary sleekness, with the flagship headline set in press-friendly red and suitably nostalgic Sentinel typeface. The key approach with this trend is that designs shouldn’t look immediately retro or vintage in style rather a quietly chosen colour palette or type style can reference a particular decade. In line with a general move towards minimalist styling in print design, the minimal vintage graphic design trend makes a subtle nod to the vintage design styles of the 20 th century. Scroll down to discover more about each 2023 graphic design trend and what’s trending in type, with analysis of trending graphic design styles and techniques for graphic designers, brand directors, creative agencies, photographers and illustrators. The 10 most inspiring graphic design trends and branding trends in 2023 include: We also research larger cultural and social trends that may influence graphic design trends and font design trends in 2023. To compile our annual 2023 graphic design trends report we analyse search data from across the web, look at the latest agency projects and hotly anticipated rebrands of the months ahead. The 10 Biggest Graphic Design Trends and Branding Trends of 2023 Read on to discover the biggest graphic design trends, cutting-edge brand trends and inspiring typography trends for 2023 as well as trending graphic design styles to use in your projects.
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